Your local supermarkets!
Yep--you read that right. According to privacy advocate Katherine Albrecht, supermarkets have plans to track shoppers using 'smart shelves'.
What are smart shelves, you ask? Shelving that has been rigged with Microsoft Kinect technology that can detect your:
- physical traits
And that ain't all, folks!
Once they've figured out your specific demographic, the technology within the store shelf will be able to target you with a personalized ad or message. Right then and there--while you're in the store shopping.
For example, suppose you're looking at the premium ice cream and you've got a couple of extra chins. Your ad might sound something like a satanic temptation:
"Mmmmmm....just look at that scrump-dilli-iciousssss, melt in your mouth deliccccioussssnesss. You know you can't resissssst...."Or let's say you're fit-n-trim:
"Hey, you there! You look mahhhhvalous. Absolootly, mahhhhvalous! You've certainly been taking great care of yourself. So, how 'bout a little reward, hmmmm???"
Get the picture?
The reason for all this, according to Albrecht, is so the stores will be able to charge different prices for different people.
Albrecht believes the store of the future will have no set price points. Customers will have to aim their cell phones at a product to get their specific price.
Inch, by incremental inch, people.
First Big Brother, someday Stater Bros.?
Is nothing sacred?
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A wise man once said: "We are rapidly entering the age of no privacy, where everyone is open to surveillance at all times; where there are no secrets from government." --William O. Douglas, U.S. Supreme Court Justice
"Do not be afraid for I have ransomed you. I have called you by name; you are mine when you go through deep waters and great trouble, I will be with you. When you go through rivers of difficulty, you will not drown! When you walk through the fire of oppression, you will not be burned up; the flames will not consume you. For I am the Lord, your God, the Holy One of Israel, your Savior." Isaiah 43:1-3
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